- Create a mob - this can be a concert, protest, convention, or any other function that organizes people into a mass.
- Plant those who believe in your ideology throughout the mob - see item 5.
- Disorient and create confusion via loud noise and/or optical pollution - this combined with the crowd prevents escape and makes your target audience far more susceptible to your will.
- Use a measured pentameter when speaking all the while varying your volume, but keeping your frequency range stable.
- At certain critical points, allow your plants to create an uproar, thereby inducing more confusion and ensuring that most members of the crowd feel like they are surrounded by your supporters. This will help to create and environment where certain verbal prompts will automatically be positively responded to by the mob.
- Convince them that you have walked in their shoes through simple, believable, stories. No need for complexity when trying to appeal to a mob. Complex lies require memory, simple lies require little explanation, and can easily be justified later with cover stories that make mountains out of insignificant grains of sand.
- Convince them that your leadership ability is based on the fact that you have risen above, and that by listening to you, they will support a person who will take them with you.
- Never forget to emphasize to them that you act on their behalf, "for the greater good", and to emphasize that point repeatedly without sounding monotonous.
- It helps to ask rhetorical questions, but is not necessary. The rhetorical question gives the mob a sense of participation, without giving them a voice.
- Never forget that a lie told often enough to enough people becomes their truth.
- End your message in a fashion that polarizes your crowd. "We will go forth and do X because Y will lead to your downfall..." etc, or "We must stop Z". Hate is easier to control than love. Remember that it is easier to make your mob hate your opposition than it is to make them love you.
But what do I know? I am just an observer.